Information is collected from you to make it easier and more rewarding for you to use our services. We use this information to design initiatives that are designed as a platform to deliver a broad range of personalized products and services to our customers across a variety of different consumer brands. By knowing customer preferences, services and special offerings can be tailored to eliminate hassles and provide superior levels of convenience on a one-to-one basis.
Depending on the service you are accessing, you could be asked at various times to provide information such as your name, e-mail address or information about what you like and do not like. On other occasions when we provide items for purchase online, we may request your credit card number to conclude the transaction or your mailing address to insure proper delivery. We recognize that the value of our brand rests in customer relationships and we strongly support the rights of consumers to maintain privacy of personal data.
We want you and your family to be safe while visiting our Internet sites. That is why, consistent with the Federal Children’s Online Privacy Protection act of 1998 (COPPA, we will never knowingly request personally identifiable information from children. For more information about protecting the privacy and safety of minors online, we recommend you visit the TRUSTe website.
We collect information in several different ways. We collect the domain name of visitors to our Web pages, the e-mail addresses of those visitors who volunteer them, user-specific information on the pages visitors access, and information such as survey information, postal address, telephone numbers, birthday and site registrations that you provide voluntarily. Like many other commercial web sites, our web sites may employ a standard technology called a “cookie” to collect information about how our site is used.
We use the information that we collect to understand your preferences and history. With this information we can tailor our services and special offerings to provide superior levels of convenience and service on a one-to-one basis. We also use the collected information to improve the design of our Web pages.
We will not transfer information to competitors. Information about your preferences is only used to help us understand the products and services that might be attractive to you. If you provide us with your e-mail address, we may occasionally send you e-mail offers, informing you about products and services. If you provide us with your postal address, you may receive periodic mailings from us with information on new products and services or upcoming events. These offers may be based on information you provided us in your responses to our surveys and on your history with us as a customer.
We operate secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers. Any particularly sensitive information, such as a customer’s credit card number, is encrypted prior to transmission.